CTO Coaching

Grow into the
CTO
your company needs.

CTO coaching and mentoring for engineering leaders navigating scale, AI adoption, technical debt, and the transition from builder to executive.

25+
Years of experience
200+
Engineering leaders coached
Bi-coastal
NYC + Silicon Valley career

The CTO role is unlike any other.

You were promoted because you were a great engineer. But great engineers and great engineering executives require entirely different skills — and most organizations don't teach you how to make the leap.

Most CTOs and VPs of Engineering are technically excellent but were never taught how to lead an organization. They manage instead of leading, react instead of strategizing, and accumulate technical debt because they never had time to step back and architect a solution.

CTO coaching gives you the outside perspective, accountability, and frameworks to grow as a leader — not just a manager. It accelerates what would otherwise take years of trial, error, and burned goodwill.

Over 25 years, Leigh Newsome has worked with CTOs and engineering leaders at small and mid-sized companies to build engineering organizations that deliver consistently, scale gracefully, and attract strong talent.

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The Builder-to-Executive Gap

Technical skills that made you successful as an IC often work against you as an executive. Coaching helps you build a new identity as a leader — not just a senior developer.

Accelerate What Trial-and-Error Can't

A good coach compresses years of hard lessons into months. You get to learn from patterns across dozens of engineering organizations, not just your own.
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Objective, Confidential Perspective

You can't be fully candid with your CEO, your board, or your team. A CTO coach is the one person you can think out loud with — no politics, no consequences.
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Accountability That Drives Change

Knowing what to do is different from doing it. Regular coaching creates the cadence and accountability to actually execute on the things you know need to happen.

Four pillars of engineering leadership.

Every engagement is tailored, but the work almost always touches these four areas. They're deeply interconnected — weakness in one tends to cascade into the others.

01

People & Team Health

Engineering teams face a constant stream of people challenges: performance gaps, skill mismatches, cultural drift, and the ever-present pressure to hire. But AI-assisted development is changing the equation — smaller, more focused teams can now outperform larger ones. We work on building the right team, not just a bigger one.
  • Performance management and difficult conversations
  • Hiring strategy and raising the talent bar
  • Right-sizing your team in an AI-assisted development world
  • Navigating organizational restructures
  • Managing up to the CEO and board
02

Process & Delivery

A team without a reliable delivery process can't build trust with the business. We work on creating lightweight, sustainable engineering processes that create a consistent pulse and predictable output.
  • Engineering cadences and planning rhythms
  • Agile reimagined for AI-driven SDLCs
  • OKRs and goal alignment with business objectives
  • Incident management and on-call culture
  • Metrics that matter: what to measure and why
03

Technology Strategy

Technical decisions made by one opinionated engineer — or worse, by a committee — can set a company back years. We help CTOs build decision-making frameworks for their technical roadmap. And with every board now demanding an AI strategy, we help you cut through the hype and build a clear framework for where AI creates real leverage in your stack, your team, and your product.
  • Managing and reducing technical debt strategically
  • Build vs. buy vs. integrate frameworks
  • AI-driven SDLC design and engineering productivity
  • Platform and infrastructure decisions
  • Security posture and compliance readiness
04

Engineering Leadership

The biggest leverage point in any engineering organization is the quality of its leadership. We focus on the CTO's development as an executive — not just as a manager of engineers.
  • CTO vs. VP Engineering: knowing your role
  • Executive presence and communication
  • Building a leadership team under you
  • Leading through ambiguity and rapid growth
  • First-time CTO onboarding and 90-day plans

Need broader executive coaching?

Leigh is a Partner at Hoola Hoop, a full-service executive coaching and advisory firm. He works alongside a team of partners and coaches to support you — from the boardroom to the engineering floor.

Visit Hoola Hoop →

Built for engineering leaders at every stage.

CTO coaching isn't just for CTOs. The challenges of engineering leadership show up across titles, company sizes, and industries.

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First-Time CTOs

Just promoted or hired into your first CTO role? We help you onboard with confidence, avoid the most common first-year mistakes, and build credibility fast.
Learn more →
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CTOs at Scale

Growing from 5 to 50 engineers requires an entirely different approach. We help CTOs reinvent their operating model as their organizations grow.
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VPs of Engineering

Whether you're building toward a CTO role or perfecting the VP seat, we help you maximize your impact and develop your team.
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Technical Founders

You built the product, now you're running an engineering organization. We help technical founders evolve from builder to CTO without losing what made you great.
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Org Restructuring

Reorganizations create engineering turbulence — team morale drops, priorities blur, and key people leave. We help CTOs lead through restructures with clarity and minimal disruption to delivery.
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M&A

Mergers and acquisitions put enormous pressure on engineering leaders. We help CTOs navigate the technical and people decisions that determine whether integrations succeed or stall.

Three ways to engage.

Every client relationship is different. Whether you need focused 1:1 support, peer connection, or broader team development — there's a format that fits.

01

1:1 CTO Coaching

The core engagement. Regular coaching and mentoring sessions focused on the leadership, strategic, and organizational challenges you're navigating right now. Tailored to your stage, your company, and your goals.

  • Weekly or bi-weekly cadence
  • Remote or in-person
  • Ongoing engagement
02

CTO Roundtables

Small-group peer sessions organized around a shared challenge — managing up to a CEO, navigating AI adoption, org restructuring, and more. Curated cohorts mean everyone in the room is working through something similar.

  • Up to 8 leaders per session
  • Monthly to quarterly cadence
  • By invitation
03

Team & Org Coaching

Broader leadership development beyond the CTO — for senior managers, VPs, and full engineering leadership teams. Structured programs and group coaching tailored to your org.

  • Custom engagements
  • Growth-stage companies
  • Full leadership teams

Leigh Newsome

Leigh Newsome — CTO Coach NYC

Leigh Newsome isn't a typical executive coach. He has been an engineer, and he has been a CTO — he has lived the full arc from writing code to running large engineering organizations as a CTO. That practitioner experience is what separates his coaching from those who have only observed the role from the outside.

Most CTO coaches have one track. Leigh has several including software development, hardware engineering, audio systems, analytics and holds many issued US patents. A background in psychology and software development gives him an unusual lens: he understands how systems break, and why the people running them do too.

The difference between an engineering organization that thrives and one that barely survives usually isn't technical — it's leadership.

Over more than two decades, Leigh has worked with engineering leaders at companies ranging from early-stage startups through public companies — across fintech, health tech, SaaS, and consumer technology. Leigh launched CTO Coach NYC more than 10 years ago. It was long before CTO coaching and mentoring became a recognized discipline to bring structured, experienced coaching to engineering leaders who are often the least supported in an organization. The CTO is expected to have all the answers, but rarely has anyone to think out loud with.

Leigh is a Partner at Hoola Hoop, a full-service executive coaching firm serving CEOs, CTOs, boards, and investors at growth-stage companies. He focuses on 1:1 CTO coaching and, through Hoola Hoop's team of coaches, can support broader leadership development across your entire engineering organization.

Leigh is also an Adjunct Professor at NYU, teaching advanced audio and web engineering in the Master's degree program — reflecting his cross-disciplinary technical background.

25+
Years experience
NYC
Based, global clients
Startup–IPO
All stages

Insights for engineering leaders.

Practical thinking on the challenges CTOs and engineering leaders face most often. No fluff — just actionable perspective from the coaching room.

AI ROI Board Pressure: What Boards Want To Hear

Boards have moved from "what's your AI strategy?" to "what did it cost, what did it return, and how do you know?" A guide for CTOs navigating the AI ROI conversation in 2026 — and how to build the case credibly.

Read on Hoola Hoop →
Managing Up: How CTOs and CPOs Build Trust with Their CEO

Managing up is the skill most technical leaders are never taught. Learn what CEOs actually need from CTOs and CPOs to build trust, alignment, and stronger executive partnership.

Read on Hoola Hoop →
Agentic SDLC: The CTO's Guide

The shift to agentic development is changing software delivery and engineering leadership itself. A practical guide for CTOs rebuilding process, teams, and strategy for an AI-native SDLC.

Read on Hoola Hoop →
CTO Coaching: A Guide for Leaders

The hardest part of being a CTO isn't technology — it's leadership. For most engineering leaders, it's not technical competence that holds them back. It's the leadership aspects of the job that create the real challenges.

Read on Hoola Hoop →
AI Reshaping the CTO and CPO Role

AI is changing not just how software gets built, but what it means to lead a technology organization. The boundary between product and engineering is shifting in ways that every tech leader needs to understand.

Read on Hoola Hoop →
Optimizing Tech Teams & Strategy in EdTech

Leigh Newsome joins the EdTech Elevated podcast to discuss scaling EdTech companies through technology leadership — drawing from his experience as both a Silicon Valley engineering leader and executive coach.

Read on Hoola Hoop →
Beyond the Code: Executive Coaching for CTOs and CPOs

CTOs and CPOs navigate the complex intersection of technology, product strategy, people leadership, and business objectives. A look at what specialized executive coaching for tech leaders actually involves — and what it isn't.

Read on Hoola Hoop →
Product and Technology Due Diligence

In mergers, acquisitions, and investment decisions, comprehensive product and tech due diligence is crucial. A deep dive into technical debt assessment, architectural decisions, R&D analysis, and team capabilities evaluation.

Read on Hoola Hoop →
The Essential Pillars of CTO Leadership: A Strategic Guide

Through years of CTO coaching, four fundamental pillars have emerged that determine a technology executive's effectiveness. Whether you're a new CTO or a seasoned leader, these are the areas that matter most.

Read on Hoola Hoop →
Technical Due Diligence: A CTO's Guide

How to prepare for investor and M&A technical due diligence before the request arrives, including what evaluators look for and the common mistakes CTOs make.

Read on Hoola Hoop → Watch video on ELC →

Rooted in the NYC tech ecosystem.

New York has one of the densest concentrations of engineering leadership talent in the world — and some of the most unique pressures that come with it. We work with CTOs in the NYC tech community and serve clients globally.

  • In-person coaching sessions available in Manhattan
  • Remote and hybrid engagements available worldwide
  • Deep network across fintech, health tech, media, and consumer technology
  • Experience with engineering organizations across startup, growth, and enterprise stages
  • Experience with VC and PE-backed companies from seed through exit
  • Coaching leaders navigating AI-driven product and engineering organizations
Book a Session →
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New York City

Ready to level up your engineering leadership?

The first step is a no-pressure discovery call. We'll talk through where you are, where you want to be, and whether coaching is the right lever. No commitment required.

Or reach out directly at ctocoach@ctocoachnyc.com